Subject: How to earn from error 404 pages.

404 pages. 

The dreaded encounter with this kind of pages are 
unfortunately sometimes unavoidable. Having 1 or 2
on your site is excusable, having 3 - 6 of them is 
forgivable, but having any more should be 
considered a crime. 

It's best if the problem is rectified as and the mere use
of custom 404 pages are not meant to be viewed as 
solution as it is more of a remedy. 

But sometimes, circumstances eventually lead a 
visitor to a 404 pages so it's best to come prepared 
in these kinds of situations.

Learn how to profit from 404 pages by checking out
this offer here:

YOUR LINK HERE


1) Customer is always right

Remember the age old saying that the customer is 
always right? Well, this is the one place you should 
apply it. 

It doesn't matter how your visitors reached the 
page in error, (either his fault or yours) have an 
apology stated on your custom 404 page. 

(As tempting as suggesting that they might have 
mistyped the URL in the address bar, please refrain 
from doing so.)


2) IS this right

Whenever I personally reach a 404 page, the first 
thing I would wonder was if I had mistakenly landed 
on another website. 

So one of the best thing to do on your custom 404 
page is to assure your visitors that they are 
still on the correct domain or website and they 
had just simply reached a page that is missing 
or unavailable at that time.

Learn how to profit from 404 pages by checking out
this offer here:

YOUR LINK HERE


3) A search Box

If they know what they were looking for but they 
just can't find the exact page or its address the 
having a search box would be very handy here.

There are plenty of free tools out there that can 
help you integrate a search function feature into your 
website. Even Google is offering it which you can 
get it for free and customize it for your own website.

It's called Google Site Search and it you can get it at 
http://www.google.com/sitesearch


4) Sitemaps

Or if you have a new visitor to your site and he/she 
doesn't know what to search for in the first place? 
Still not a problem, have a link to your sitemap 
ready and on display included into your custom 
404 page. 

That way, your visitor can browse through and click 
on other links of interest. This is the perfect 
excuse to spruce up your sitemap page to make it 
more navigation-friendly and easy on the eyes.
 
Having a page mess-full of jumbled up links is just 
as bad as having none at all. 


5) Back To Square One

The main page or home page is usually one of the 
most visited page of any website. So have it's best 
to include a link on your 404 page which can usher
them back to the main page as it might be the page
they intended to go in the very first place. 


6) Slip It In

Since you already have a website visitor landing
on your 404 page, why not have a display of your 
business' main product/service on the page as well? 
Chances are it is something they were looking for
when they paid a visit to your site.


While customizing your 404 pages is great practice
when it comes to website design some people make
the mistake of going overboard with their 404 pages. 
They usually include in too many trivial links and 
information which should not belong on a 404 page. 
A custom 404 Page is meant to be a means of getting 
visitors back on track and not to replace the missing
or unavailable page.

Learn how to profit from 404 pages by checking out
this offer here:

YOUR LINK HERE

Cheers,

[Your Name]

[http://www.yourwebsite.com]